During the first session of conference today the lds twitter community came alive. For almost 2 hours, the keyword "ldsconf" was the buzz on twitter. That is amazing from my standpoint. As an interactive marketer, this drove a lot of "visits" and interactions and "buzz" about the church. But from an lds member perspective, what a tool for missionary work.
During the same time, lds.org (see screenshot) was the #1 trend on google.com/trends. But looking even closer, one will see that numbers 4 and 8 are also attributed to the lds church. We might look and say, we are only 13 million. But I choose to say, we are 13 million STRONG with influence. One of my fellow twitterers said "lds are techy people" and I totally agree. Why?
If one breaks down the 13 million, one will see that that's not a big number to begin with but to carry the trends and sway worldwide (6 billion) analytics and tools (e.g. twitter and google) is a feat. We tried to accomplish that in the Oct 08 Conference but didn't. Amazingly, in just 6 months, more LDS folks have embraced twitter.
Last Summer, I created twitter accounts for Keilani and Keil for their summer journal project and they've been enjoying it. Now they are part of the twitter and ldstwitterers.